Branding

Last year I did a little “field research” to improve upon my complimentary talk on “How to Attract, Hire and Retain Top Talent". It was eye-opening. I embarked on a three-month journey to see how companies actually did with the attraction part. I might say most failed miserably and I cannot say there was any one company that shined at this process. To really find out how compa ...

Did you know that your Brand has an impact on customer service procedures for your company? How you answer the phone, handle voicemail, reply to emails, and even text, will impact how your audience perceives your brand. And, companies with a well crafted brand can leverage their brand to determine how to handle each of these areas. Read More