With more and more competition in almost every industry, communicating the traditional competitive advantages is slowly eroding (ex. “we provide great customer service”). Organizations are looking at what some are calling the new “competitive battlefield” or customer experience. Customer experience is so much more than providing exceptional customer service. What is the difference between the two? Read more

Do business people really say these things?

It is shocking what I hear businesses say to customers that reek of bad customer service. The same business will say, "We have great customer service." or "We pride ourselves on having the best customer service." Unfortunately, these businesses don't realize they actually have a problem with their staff NOT providing the kind of service the owner thinks is being provided. Read More...

What does customer service have to do with sales and marketing? EVERYTHING! Companies who provide ongoing exceptional customer service often spend half the money in marketing and attain twice the results. Additionally, properly trained salespeople who have exceptional customer service skills are more likely to close the sale. Read More...

For those who like to make web inquiries, there is nothing more frustrating than making a web inquiry and never hearing back from the company with which you made the inquiry. If you are a company spending valuable marketing dollars to drive traffic to your website, make sure you have someone responding promptly to web inquiries and make sure it is someone good in customer service! Read More...